Watch This Before We Speak
These videos aren’t “tips”, they’re your first step to waking the athlete inside you.
You used to have fire. Discipline. A body that turned heads and didn’t quit.
Then life happened. And now you’re here, wondering how to get it back.
These videos give you a raw look at my method.
You’ll see exactly how I take high-performing men from “used to be fit” to elite again.
The mindset and structure. The ‘mission’.
Watch them then ask yourself one question:
“Am I ready to be that guy again?”
Meet your High-Performance Coach - Joe Gray
“Who is Joe Gray?”
I’m not a “Personal Trainer” who read a few books and did a weekend course. I spent 9 years in the Royal Marines, where weakness gets exposed and excuses don’t survive.
The Life Trinity - The Unique Mechanism That is Different From the Rest
“Why are you any different?”
The Life Trinity approach to real results solving root causes backed by an military-derived education which develops a lasting positive shift in lifestyle habits and fitness.
The Life Trinity That Will Guarantee You Results - View My Step By Step System
“Why take the Blueprint Path?”
In this video, we explore why the “Life Trinity” is unique in its approach and how it can guarantee results. You will not find the same framework anywhere else.
The Quick Why
You have tried surface-level solutions before. These don’t give you the education you need moving forward into longevity - we will address this.
You have a lack of trust in the fitness industry. I have the knowledge, expertise and, importantly, actually have the passion to deliver it effectively to you.
You have tried restrictive eating in the past and you hated it - I am a firm believer that this is the wrong approach.
The Life Trinity - Mastermind
“A 12-week immersion that reshapes the body, rebuilds the mind, and reprograms a man’s standards of self-respect.”
The Archetype | 90-Day Male Recalibration
Outcome Promise: Become a high-functioning man with visible strength, discipline, and internal clarity
Mechanism: Delivered via the 3-Point Life Trinity Blueprint using military-backed systems
Onboarding
Free Consultation with Head Coach Joe Online
Full Access to Coach Joe as Programme Director
Initial Blueprinting Audit Examination (Health History)
Blueprint/Roadmap Installed
Phone App for Maximum Portability (Kahunas)
Format of Deliverables
Weekly 1:1s (Zoom)
Daily accountability (WhatsApp)
Loom breakdowns (tactical check-ins)
Access to the “New Standard” Portal (your IP)
Bonus: Weekly Community Call “Crucible” (Every Wednesday)
Full Training Programme Design
Nutrition Programme Design
Assigned “Battle Buddy” Within the Community
Access to Coach Joe’s Private Number (Text and Call)
Lifetime Access to Membership Portal
Response Time - 24/7/365 to Ensure Maximum Support