About Me

From Commando to Comeback Coach.

I’m Joe Gray — former Royal Marine Commando, now high-performance coach for men who refuse to settle.

For 9 years, I operated at the edge of human capability.

In the mud, the cold, the chaos — I learnt what most men never will:

Discipline under pressure. Resilience when it hurts. How to perform when it matters most.

Now? I bring that same fire to helping men in their 30s who’ve let themselves slip — get back to their athlete mindset.

You used to be fast. Strong. Sharp.

Now you’re watching your belly grow and your drive shrink — wondering where that guy went.

He’s still in there. And I’m here to drag him out.

My Mission

This isn’t “fitness coaching.”

It’s personal reinvention.

I build elite-level training systems tailored to the man you used to be — and the one you know you can be again.

You’ll move better. Think clearer. Hit harder — in the gym and in life.

Because the body is the lever. And when we pull it right, everything changes.

Why Me?

• 9 years in the Royal Marines — where mediocrity gets you killed.

• Built for transformation — not hacks or hype.

• I’ve helped everyday men become absolute weapons again.

You don’t need motivation. You need a mission.

Let’s make you dangerous again.

Let’s Get It

You don’t need to be perfect.

You just need to be willing to start.

If you’re ready to sweat, suffer, and rise — I’ll make you unstoppable.

Let’s build the version of you that you’d be proud to meet in a dark alley.