Men Who Reset the Standard

Real messages. Real shifts. Real weapons rebuilt.

These aren’t reviews.

These are men who stepped back into the arena.

Who stopped drifting, got accountable, and rebuilt their edge.

“After 5 years of weight gain… I finally have hope again.” - Cal

“I came in on anti-depressants and anti-anxiety medication… now I’m training for a marathon.” - Ash F

Step Into the Process – Apply for Your Reset Now

“I couldn’t run 2 minutes… now I run for over an hour and dropped 25kg.” - Taylor C

Taylor rewired his identity.

From barely jogging to smashing 70-minute runs.

25kg down. Strength up. Confidence through the roof.

He’s now ready for his wedding in August 2025.

Step Into the Process – Apply for Your Reset Now

“I’m lifting weights I once thought were physically impossible.” - George E

George didn’t just get stronger.

He shattered limits he didn’t even realise he had.

From two-digit lifts to nearly doubling every major compound move.

  • Harri SB

    I can’t thank Joe enough for the time and effort he put into my training plan. It’s so easy to follow, and I’m throwing everything I’ve got at it! Honestly, I’ve never been more motivated. You’ve done a brilliant job, my endurance for my expeds is through the roof!!!!!!!

  • Douglas Downing

    Joe’s blueprint has helped me to achieve my goal of summiting Mont Blanc and other high-altitude mountains.

    His plan isn’t just about fitness, but mental resilience, determination and self-discipline, which helped me through the hardest moments in my physical challenges.

    Joe’s attitude towards helping me reach my goals has been amazing. Very committed to helping me succeed and willing to go the extra mile.

    Thanks Joe!

  • George Ellis

    joined the programme because I wanted to get stronk af and send powerlifting and just see just how strong I could get and went from 2 digit lifts on the big 6 to triple on most of them, was deadlifting 98kg and now on almost 200kg, crazy amount of weight, thanks joe you’re a legend!!!!

Step Into the Process – Apply for Your Reset Now

Meet Your Head Coach - Joe Gray

He spent 9 years in the Royal Marine Commandos deploying around the world operating in the most austere environments on the planet, working with global NATO allies including various Special Forces and SEAL Teams. He found limits and surpassed them, learning much about the endurance of the human body and mind. Now, after leaving the service, he teaches men how to achieve their own ‘New Standard’ so they can best show up in their lives, for their careers and families.