Before our call, watch the videos below.
This isn’t BS. This is your primer.
You’ll see exactly how I operate, the standards I hold, and what’s required from you.
If we’re not a fit - you’ll know fast. If we are - you’ll be ready.
This isn’t just about a ‘fitness programme’.
It’s full lifestyle system recalibration: body, discipline, mindset, life coaching.
Watch closely. Take it seriously.
If you’re showing up to the call, show up prepared.
This is the start of setting your New Standard.
Let’s get to work.
The 12-Week Weapon Reset
For Men Who Know They’ve Slipped and Won’t Settle for Average
Step #1 - Pre-Call Mission Briefing
9 Years Royal Marines - Now I Rebuild Men Who’ve Slipped
“Who is Joe Gray?”
I’m not a PT with a weekend cert. I’m a former Royal Marine. Years in environments where weakness gets exposed and excuses don’t survive.
If you’ve outgrown gym bros and surface-level plans then this is why I’m different.
The ‘Life Trinity’ blueprint rebuilds body, discipline, and mindset. It fixes the system not just the symptoms.
Most Coaching Builds Bodies for Instagram. I Build Weapons for Real Life.
The Life Trinity – Why My Clients Reclaim Their Edge When Others Stay Stuck
“Why take the Life Trinity Path?”
Most men chase workouts, motivation, or hacks.
This protocol fixes the root system: body, discipline, mindset.
You won’t find this framework anywhere else – because it was built in the field. Not in a fitness app.
The Quick Why
You’ve tried plans. You’ve lifted weights. You’ve even seen some results.
But you’re still showing up soft because no one rebuilt your standards.
This is a mission protocol to rewire your strength, discipline and presence without sacrificing your life to the gym.
❌ You won’t be on an impossible restrictive eating plan.
❌ You won’t be doing 10+ workouts a week and 5 hours cardio.
❌ You won’t be handed a cookie-cutter plan for 18-year-olds chasing abs.
✅ You will get a system that fits into your real life.
✅ You will feel sharper in 7 days - guaranteed.
✅ You will operate under pressure - again.
The ‘Life Trinity’ Protocol designed to restore men who lead.
The Struggle That You Go Through as a Man in Their 30’s in The Modern World
The Clarity That The Life Trinity Within The ‘Life Trinity’ Brings
Hey Joe,
Just want to thank you for all your help so far, it was so much more in depth than I thought before signing up.
After 5 years of gaining weight and struggling to shed it I finally feel I have some hope.
The many many tools you have (and now me) is invaluable. I am so excited for summer to be showing my new bod off when we get there.
I’ve learnt more in the first couple of weeks about nutrition and exercise than I learned in my whole life.
Thank you again!
Callum Doherty
Taylor Clarke
“Thanks for all your help this year! Has been awesome so far — can’t thank you enough. Have already made so much progress, excited to step it up and get on it even more!!! Really appreciate all your voice notes and messages to check on me! Keeps me on track and motivated. Have an amazing new year!”
From Slipping to Sharpened – What Happens When You Reset to the New Standard
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Harri SB
I can’t thank Joe enough for the time and effort he put into my training plan. It’s so easy to follow, and I’m throwing everything I’ve got at it! Honestly, I’ve never been more motivated. You’ve done a brilliant job, my endurance for my expeds is through the roof!!!!!!!
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Douglas Downing
Joe’s blueprint has helped me to achieve my goal of summiting Mont Blanc and other high-altitude mountains.
His plan isn’t just about fitness, but mental resilience, determination and self-discipline, which helped me through the hardest moments in my physical challenges.
Joe’s attitude towards helping me reach my goals has been amazing. Very committed to helping me succeed and willing to go the extra mile.
Thanks Joe!
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George Ellis
joined the programme because I wanted to get stronk af and send powerlifting and just see just how strong I could get and went from 2 digit lifts on the big 6 to triple on most of them, was deadlifting 98kg and now on almost 200kg, crazy amount of weight, thanks joe you’re a legend!!!!
Fill in This Form
Step 2 - What to Expect Next
After completing these steps, I will review your form and I will be fully prepared for our call. During the call, we’ll dive deeper into your goals and discuss how we can structure your plan.
Meanwhile, here is a list of what to expect on the mastermind blueprint.
The Life Trinity - Mastermind
“A 12-week immersion that reshapes the body, rebuilds the mind, and reprograms a man’s standards of self-respect.”
The Archetype | 12-Week Male Recalibration
Outcome Promise: Become a high-functioning man with visible strength, discipline, and internal clarity
Mechanism: Delivered via the 3-Point Resilience Blueprint using military-backed systems
Onboarding
Free Consultation with Head Coach Joe Online
Full Access to Coach Joe as Programme Director
Initial Blueprinting Audit Examination (Health History)
Blueprint/Roadmap Installed
Phone App for Maximum Portability (Kahunas)
Format of Deliverables
Weekly 1:1s (Zoom)
Daily accountability (WhatsApp)
Loom breakdowns (tactical check-ins)
Access to the “New Standard” Portal (your IP)
Bonus: Weekly Community Call “Crucible” (Every Wednesday)
Full Training Programme Design
Nutrition Programme Design
Assigned “Battle Buddy” Within the Community
Access to Coach Joe’s Private Number (Text and Call)
Lifetime Access to Membership Portal
Response Time - 24/7/365 to Ensure Maximum Support